If you look at it differently... There is always more...

A live... Multimedia, multidimensional, multiple-perspective, multilayer, experiential,360º environment.

The Loerie Advertising Awards -Margate 2005

Creative Director: Josh Lindberg

Produced by: Unplugged

AV graphics: The Project, Andrew Wessels & The Format

Designed by: JMD James Macnamara

Starring: John Vlismas, Riaad Moosa, TK, Lebo Matosa

This was the first year the Loerie Awards, Africa’s primary advertising awards event, was moved from its traditional home of over 10 years (Sun City) to the coastal hamlet of Margate!

The event was a 2 night (each night different in theme) large scale multi-media, multi-dimensional, multi-staged “circus” of AV, performers, and awards...

Working in 360º

To find a way for an audience to not only 'look at something'...

...but to experience it.