If you look at it differently... There is always more...
A live... Multimedia, multidimensional, multiple-perspective, multilayer, experiential,360º environment.
Audi -A6 South Africa Launch
Creative Director: Josh Lindberg
Conceived & written by (for Blue Moon Corporate Communications): Josh Lindberg
Produced by: Blue Moon Corporate Communications
AV graphics: The Project
The show / launch was designed and staged within a large “box” of screens.
Both the audience and the show were set on the stage of a theatre. The performance space existed within this “box space” -In multiple-dimensions, around, over and above the audience.
What we achieved for the audience was an immersive experience with a mix of wrap around AV content and live performance. The live acts and AV content worked together to create a multi-perspective offering for the audience –All elements were produced and designed to showcase the car’s features in an artistic, theatrical and creative, yet informative way.
Live camera offered a further dimension.