If you look at it differently... There is always more...

A live... Multimedia, multidimensional, multiple-perspective, multilayer, experiential,360º environment.

Microsoft -Dot Net Launch

Creative Director: Josh Lindberg

Written by: Josh Lindberg

Produced by: Blue Moon Corporate Communications

Aerial rigging: Action Safety

The Microsoft Dot Net Launch into South Africa was staged around the country in an empty film studio / sound stage environment.

The show unfolded above and around the audience; with AV images surrounding us, and existed live with aerial performers and puppets interacting with the opening screen world.

Beginning with an “empty space”, a black canvass, “portals” were opened to the audience detailing the features of the product being launched.

Performers were able to do extraordinary things; walk up walk, walk across the ceiling, jump to the ground from insane heights etc.

Working in 360º

To find a way for an audience to not only 'look at something'...

...but to experience it.