IQOS this changes everything...

iQOS

South Africa Launch Event 2017

Creative Director: Josh Lindberg

Produced by: Salute

IQOS Product Reveal: The Dome -Northgate Johannesburg & The Bellville Velodrome -Cape Town

An incredible, live, multi-dimensional, discovery, live experience...

An architecturally continually unfolding space for the guests...

As they were left to discover various "IQOS" letter-shaped rooms of taste and design delights.

 

The show/reveal took the audience by surprise as they were immersed into a 360º performance/visual space...

A world of kinetic LED & projection screens (moving overhead), more large, unique format surrounding LED screens, a massive Kabuki "pillar screen" in the centre and, eventually an enormous shimmering metal sphere, revealed from within that Kabuki cloth.

This experience was continually surprised our audience with the conceptual approach that ...

"a square peg CAN fit into a round hole"

&

..."This changes everything"!